Brought to life by O-I : EXPRESSIONS, the latest wine bottle for Banfi’s Limited Edition Pettegola is connecting with wine lovers in a brand new way: through augmented reality.

In a market where grabbing consumers’ attention is key to a brand’s success, one wine bottle is catching eyes not just in the real world, but in the virtual world as well. Banfi’s La Pettegola Limited Edition wine bottle has a label with its very own augmented reality experience, designed by the famous illustrator duo at Van Orton Design – enhanced by O-I : EXPRESSIONS’ custom 3D-printed embossing.

“This year we have decided to collaborate with O-I by adopting the O-I: EXPRESSIONS service for La Pettegola Limited Edition 2022 project, as we believe that this technique of personalizing the bottle is perfect for highlighting the graphics and enhancing the artwork,” Banfi says.

La Pettegola has boasted limited editions designed by internationally reknown artists and designers since 2018. This year the brand enlisted the talents of the Van Orton twins. Even if you’re not familiar with the iconic pop art designs from the Van Orton twins, La Pettegola’s label will draw you in. The bold black lines and vivid colors set this label apart, and since consumers are spending more time on their phones than ever, the idea of connecting with them through an app is simply brilliant.